If you’re not using Pinterest to market your crops or facilities, you’re missing out, marketing via Pinterest and so are your potential customers. With a visually focused format. Pinterest engages viewers and sparks a desire to learn more.
Plus, many Pinterest users are there specifically to find products and services (85% of users make purchases through the site. According to Pinterest), which provides an excellent opportunity to find new customers compared to your marketing channels. Traditional ones may not happen.
Pinterest basics marketing via Pinterest
On Pinterest, users share and save content in virtual collections called boards. Most of Pinterest’s 450 million members are women (over 76%, according to Statista).
While you can find almost anything on Pinterest (the website’s categories include everything from art to tech). It’s a hub for craft projects, recipes, fashion, home decor, and health-related information.
Creating a business account is essential if you want to use Pinterest to promote your small business. Pinterest business accounts, which are free, give you access to sales-focused features like analytics.
If you already have a personal account, you can convert it to a business account or create a new one.
Pinterest terminology marketing via Pinterest
Remember, the more platforms you use for your business. The more likely you are to find new potential customers and achieve your online sales goals.
Pins: All content shared on Pinterest is a Pin, meaning ideas to inspire you. When you click on a pin, it links to a website.
PIN Codes – Much like QR codes, PIN codes are special codes you can create to unlock selected boards and your business profile on Pinterest. Users can enter the code to jump directly to the suggested tables.
Pinners: This is what Pinterest calls its users.
Boards – These are things like visual bookmarks or digital bulletin boards, which allow you to organize your pins.
Group Boards: A group board is a collaborative board owned by a user. Owners can add other users to contribute to the board. You can request to join a group forum, but the forum owner must send you an invitation.
Archived Boards: You can archive a board you no longer use but do not want to delete. Archived boards will not appear on your profile. And you will no longer see suggestions related to the board. For example. You can choose not to see the wedding dresses once the big day has passed.
Feed: Similar to a Facebook or Twitter feed. This is a group of pins from people you follow or what Pinterest thinks might interest you.
Hashtags on Pinterest: Hashtags on Pinterest work like other social media platforms, such as Instagram. Which makes it easy for other users to find your pins and relevant content.
Purpose: This feature of the Pinterest app uses your smartphone’s camera to suggest pins based on photos you take. For example, if you take a product photo, you will be shown similar products. You can “browse” similar Pins or choose “buy” to click on Pins related to an online store.
Comments: You can add comments to other users’ Pins.
Save: When you click on a pin, you have the option to save it, send it, or hide it. When you save, you pin it to one of your boards.
Sending Pins: You can send Pins to other users or non-Pinterest users in private messages.
Tagging: You can tag other users using the @ symbol.
Messages: You can send private messages to other Pinterest users.
When creating your SEO strategy, you should include keywords in your board names, board descriptions, hashtags, and pin descriptions. You’ll tell Pinterest how to rank your content when someone searches.
Why Your Business Should Use Pinterest
Pinterest can benefit your business in a variety of ways. Here are a few :
1. Large user base
Pinterest is the seventh most popular social media platform in the United States, and more than 39% of American adults use it, according to Oberlo. Using it can open your business to millions of new customers.
2. Visual platform
Pinterest is a great place to showcase your business visually. It’s also the only social media platform currently supporting visual search, so it’s a good idea to get in early on this trend.
3. Commercial activity
Consumers often use Pinterest to determine whether they want to purchase or explore options. And Pinterest makes it easy to go from browsing and searching to buying directly.
4. Customer insights
At the forefront of the business portal, you’ll find the Pinterest Insights hub. This is an excellent resource for current trends, forecasts, and insights into the general Pinterest audience.
5. Brand exposure
Pinterest can increase your exposure to new customers, and most users report discovering new brands and products through Pinterest every week.
Make your content shoppable
7 of 10 users visit Pinterest to find new products, ideas, or services they can trust. You can increase your chances of converting these visitors into customers by making sure your Pinterest content is shoppable using product pins.
Product Pins are rich pins that automatically pull product descriptions, pricing, and availability directly from your website. Once a user finds a product they like, they can click the visit button and be taken directly to the product page on your website.
If your products are listed on an e-commerce platform like Etsy or Shopify, you can also use product pins to drive traffic to your website.
The platform also recently announced new features that allow shoppers to explore or purchase at the start of their search. The Explore tab takes them to the regular feed, while the Shop tab takes buyer-minded Pinners directly to a feed of product pins.
Pinterest focuses on improving the customer shopping experience on its platform. Brands that optimize their products and make them easy to purchase will have an advantage over other businesses when converting pins into purchases.
Create a variety of visually compelling content.
Since Pinterest is a visual platform, creating impactful visual content that stands out in the Pinterest feed is essential. Here are some ways to get attention:
Use only high-quality images and videos. No one, especially potential customers, wants to see grainy or pixelated images of your products.
Follow this specs guide outlining image dimensions and file sizes for Pinterest to ensure your Pins look great (and have a better chance of driving sales).
Put your product front and center in your images and avoid abstract ideas or lifestyle images. This is important if you want your Pins to stand out and be seen.
Create eye-catching video pins that stand out in a feed crowded with images. Pinterest users are 54% more likely to take action when inspired by Pinterest videos. Utilize an online video maker tool to craft high-quality videos swiftly and effectively, without requiring technical skills.
Inspire your followers with Idea Pins. These are Pins where you can save multiple videos and add images, lists, and custom text in a single Pin.
Idea Pins allow businesses to create more inspiring content, drive better audience engagement, and create more engaged and active users on Pinterest.
Become a Verified Merchant
Pinterest places products from verified merchants in dedicated shopping experiences, such as Related Pins, helping Pinterest users find products similar to what they’re currently searching for.
For example, if your business is a soap brand, Pinterest would prioritize showing your product pins to potential customers if they are already searching for or viewing bar soap pins. Being a verified Pinterest merchant helps get your products in front of people looking for new brands.
Another benefit of being a verified merchant is that their contact details will appear on their profile to show the brand values and communities they represent. Five brand values that verified merchants can display on their profiles are:
- Ecological
- Understood
- Invested in good
- Personal touch
- Responsible source
Additionally, a company can identify itself as part of an underrepresent community if a member of that group owns at least 51% of the company. The seven communities on Pinterest include:
- Black property
- Latin property
- API property
- Indigenous property
- Property of a woman
- LGBTQ+ property
- Disabled property
83% of Millennials say it is essential that the companies they buy from align with their values. Therefore, being a verified merchant and clearly show what you and your business stand for will help attract like-minded customers within your demographic.
Manage your Pinterest marketing strategy with Buffer
Buffer is an official Pinterest partner, and you can use our social media kit everything you need as part of your Pinterest content marketing plan to:
- Create, publish, and schedule pins
- Track your Pin performance with Pinterest Analytics
- Integrate Buffer with Canva to help you quickly and easily create new content for Pinterest from a wide range of free templates.
Plus, boost your Pinterest marketing efforts for your small business by checking out these time-saving Pinterest marketing tools and this comprehensive guide on how to use Pinterest for business, including tips on better-integrating hashtags, optimizing Pinterest SEO, and more.