Essential Tips on Text Marketing Tips: If you are a business or a marketer, you must have heard about SMS marketing.
Unlike traditional marketing channels, SMS is a form of personal communication. They, therefore, offer several advantages compared to conventional practices.
What is Text Marketing?
Since we’re just getting to know each other, let’s take it easy and start with a simple definition of text marketing, so we’re all on the same page.
Text marketing involves conducting marketing activities via SMS text messages. There is nothing more complicated than that, at least conceptually.
In action, text marketing can be used to notify shoppers about new promotions, stay in touch with potential customers through drip campaigns, or inform repeat customers about date and location changes (such as in event management).
Most of the time (since 85% of us own a smartphone), SMS marketing includes links to a website or landing page.
Well, now we have a good idea of what SMS text messaging for business is. But since most marketers don’t use it, who the hell is it?
Be engaging and get the customer’s consent
According to Liz Miller, vice president and significant analyst at Constellation Research, an SMS marketing strategy should start with marketers receiving the customer’s permission to send messages.
If marketing teams don’t get customer consent, they risk annoying them with a random, unexpected text message from someone trying to sell them something. There is a risk that customers will mark a company’s messages as spam.
“What [organizations] often forget is that people don’t think of their phone as a mobile billboard,” Miller said. ”
They see it as a way to have two-way conversations with the people they choose to have a conversation with. So you have to initiate that dialogue in a way that’s consistent with what the customer thinks they’ve signed up for.”
Include SMS in a multichannel strategy.
To make SMS marketing more effective, marketers should link it to other forms of communication, rather than using it as a standalone practice.
SMS marketing should be integrated into how, when and where a society communicates with the customer.
A multichannel strategy, in which organizations interact with customers through multiple stations, such as email and social media, can help.
“Multichannel marketing allows you to create a unified experience through multiple channels to promote brand loyalty,” said Smetana.
“We looked at the unique strengths of each frequency and what format would be most effective for communicating with customers to create an ideal experience.”
Top 10 Text Marketing Strategies for Boosting Visibility and Engagement
There is nothing right or wrong in marketing. However, there are some tips and tricks that work more for businesses. And we have compiled them for you. Start your SMS marketing campaign off on the right foot by following these tips and tricks.
Be Accurate and Concise
Since transcript messages are limited to 160 characters, your message should be direct for maximum impact. You can use space to convince the audience or irritate them.
Therefore, use this opportunity wisely while creating the content. Your message should have a clear objective. In this sense, avoid using abbreviations and shortening URLs.
Promote Opt-Ins
Since SMS is personal, you can’t randomly contact people who don’t know you. Unsolicited text messages are irritating and can damage your brand reputation.
You need to convince customers to opt for your SMS subscription program. There are several ways to do this. The most common methods are offering something in return and promoting it on social media.
Introduce Yourself
Receiving messages from unknown senders is not an exciting experience. Make sure to introduce yourself before getting to the heart of the matter.
The introduction does not need to be extended. Simply let your customers know the source of the promotion.
Add Value
No one likes receiving promotional messages that don’t concern them. Customers are not your friends, and text marketing is not social calling.
Therefore, your text must add value to their lives. If you don’t have something important to say, it’s best to save your breath for another time.
Include a CTA
Like promotional emails, SMS marketing campaigns require a clear call to action to direct the audience down a specific path.
A CTA attracts the audience and guides them through a funnel. Take advantage of this opportunity to attract them to physical stores or join you on social networks.
Personalize Your Content
Since SMS is a form of personal communication, you need to personalize your messages for maximum impact. You can adapt the content according to your customers’ requests, preferences and expectations.
Remember to separate the audience for the best results. This way, you can create personalized messages for each segment.
Boost Organic Traffic
Higher organic traffic to your website means higher conversions and higher sales. You can direct patrons to your website with a shortened connection at the end of the SMS.
However, you should place the link naturally for maximum impression. Attaching a connection to your website with a happy birthdate message will seem out of place.
Invest in Multichannel Marketing
Although SMS marketing increases brand awareness and conversions, its potential is greatly amplified when combined with other digital marketing initiatives.
You can enjoy the welfare of SMS marketing as well as emails. Instead of delivering your message directly via text message, ask your audience to check their emails.
Don’t Bore Your Subscribers
Once people sign up for your texting list, you must keep them hooked. Instead of repeatedly sending the same text messages, try generating engagement with sales announcements, discounts, and social media links.
You can invite your spectators to partake in giveaways and competitions or ask them to share their reactions.
Create a Sense of Urgency
For your SMS crusades to be successful, you need to create urgency around the offer through limited-time deals and promotions. Nothing speeds up a purchasing decision more than a strict schedule.
Mention the end date and emphasize how much they will regret missing this opportunity. Don’t forget to leave a link to your produce at the end for your viewers.
Conclusion
SMS advertising is one of the most reliable methods to connect with audiences. The personal nature of text posts makes them ideal for straight communication, which is a boon for startups and businesses looking to attract, engage and retain customers. If you don’t have the time or patience to learn the basics of text marketing and implement it yourself, hire a specialist to integrate SMS marketing into your digital marketing tactics. Most digital marketing companies today offer SMS marketing services.
